One of the fundamental skills of any marketing manager is to plan. It is without a doubt one of the single most important jobs a marketing manager can do. In every large marketing department you’ll find a giant whiteboard with the marketing plan scrawled all over it.
Here’s a pro tip for anyone that doesn’t have a marketing department, use a desktop planner, like the example featured in the main photo. These are available at Flying Tiger a small Scandinavian shop on most major high streets, tucked away with the diaries and cost just £4.
The pages are perforated so you can tear them out for that week and have it on top of your desk, always there to make notes on.
What is the best way to use a desktop planner?
First things first, write all of your important marketing dates throughout the year. The way we use these books is we fill out the main strategy items (like blog posts, eshots or marketing campaigns) into the day slots for the month, then we pad out the space with social interactions to-do items and other news ideas. This is a quick and simple marketing calendar, it’s also a visual reminder, if the page looks blank then you’re not interacting with your customers and they are buying from someone else!!
Is this really the best solution?
Yes we believe so. There are many digital version of this planner available that send you auto reminders etc etc, but sometimes, going analogue works best.
Have a question about marketing planning? Why not chat with us on 07534 214084 or email email@example.com