This boutique shoe retailer won a Dorset Business Award for best small retailer. The brief was to create a brand identity that stood out. The client knew they wanted a green colour and the rest was down to us to design.
Clarity designed Logo / brand identity, Shop signage, Business cards,Letterheads, Comp slips, Shoe price stickers, Window graphics, Product packaging, Launch party invitations, Magazine advertising, Email marketing, Cubecart ecommerce system, A5 flyers.
It took three iterations to get the final logo. The client specified the green background colour and left the rest to us. We wanted to create a strong contrast in colour, we chose pink for the logo text and a white with pink outline for the daisies and ampersand.
We created an eCommerce website using CubeCart. The colours were taken from the logo. If you look at the home page image you can see the shop signage designed. All website photography was also done by Clarity ensure consistency.
Other items we designed were sales invoice books, sale stickers, sale flash cards, carrier paper bags, magazine adverts, advertorial, email marketing, launch party invitations, business cards, headed paper and compliment slips.