About the project
Period: Aug 2018
Client: Classy Collections
Subject: Website re-launch
We were recommended to Classy Collections by one of our existing customers. The client said “I’m so glad I found you, it’s nice to work with a company that just get’s us”.
To create a modern, mobile friendly website that would attract new customers.
After meeting with the client, it was clear that the clothing they were selling was to an older affluent market. The website needed to be easy to use and navigate but also not be boring and lack lustre.
The website imagery would change with every season, so the site needed to be easy to update.
- Mobile website design
- Friendly to older viewers
- Clean and fresh design with vibrant colours
- Search engine optimised
- Easy to update
- Easy to navigate
We designed a modern fresh look using the existing logo and colours of the brand. It was developed using a WordPress content management system, making future updates to the site quick and easy to manage. It has also future proofed the website, with potential to expand into eCommerce.
The new website was designed to be mobile friendly, this was achieved using responsive design (meaning the website layout adapts according to the screen size of the device viewing it) making the user experience more enjoyable.
Mobile friendly is probably the most important consideration when designing a website, according to official Google statements, more than 50 percent of search queries globally now come from mobile devices.
- New website design
- Optimise content to be keyword content rich
- Considering existing brand design
- Suitable for target customers
With an SEO marketing plan in place to improve search engine rankings, initial analytics reports for the first 3-months indicate website visitors have increased by a massive 45% (Oct18).
We consider this a fantastic result.