Meaning it should work in print and digital mediums without confusion.
Your brand should have a distinctive, clear and consistent visual identity, that is instantly recognisable, memorable and one that jumps out from competitors saying…
“I am what you desire”
A logo is usually the starting point which identifies the product or business brand,this normally consists of a visual mark, icon or stylised typography.
Selecting the right typeface, appropriate colours, photographic styling and the written tone-of-voice are all elements that form the brand identity.
These initial elements together, form what are known as ‘brand guidelines’
At first, guidelines may seem restrictive but there are plenty of reasons to have them and to stick to them.
The main reason for using brand guidelines is to present a consistent image to your audience, communicating a unified message of what your business brand values are, whilst building confidence and loyalty.
It is for us. We understand branding, in fact we know how to create a captivating and inspirational brand. With years of branding experience, we’ve worked with brands such as Motorola, Honeywell, Sopexa, Churchill to 6 times Mr Olympia Dorian Yates to name a few.
Whether you’re a start up or established company, Clarity have the creative skills to make your brand have impact.