Content Marketing is one of the biggest success stories in the media industry. Second only to internet advertising in accelerated growth, it’s constantly growing in size, scope and adaptability.
Content marketing engages individuals on their own terms, it’s based on interactions with your buyers and tells a continuous story. Content marketing has a clear purpose and always has pre-defined metrics. It is almost always evergreen.
Content marketing is one of the biggest success stories in the global marketing industry. Seen by over 70% of UK adults every month, it now accounts for more than 20% of marketing budgets, with that figure set to rise over the next 12 months.