If there is one document your business should treat like a bible, it’s your brand guidelines. Brand guidelines tell any designer or marketer working for your business how to work with your brand.
Brand guidelines can vary in depth, some cover just a few pages we’ve worked with some that have over 120 pages. Small to medium companies tend not to have such restricting guidelines.
A good brand guideline document should include logo, colours, logo icon, typefaces, what style of photography should be used, some samples of marketing & promotional materials so you can visualise how your brand works across media, competitor analysis and a rough marketing plan.
Why should I use Brand Guidelines?
The main reason for using brand guidelines is to present a consistent image to your audience, communicating a unified message of what your business brand values are, whilst building confidence and loyalty.
Atomic Agency charge a fixed price for creating brand guideline documents.
- Logo Colour Palette
- Type Faces
- Logo Icon
- Logo Design
- Strap Lines
- Photography Guide
- Sample Promotional Materials
- Competitor Analysis
- Marketing Plan (rough)
View a sample of a brand guidelines document,created by Atomic Agency to give you an idea of what you can expect.