Planning Your Distinctive Design: A Step-by-Step Guide
Learn how to create a design brief that captures your unique business attributes and stands out in a crowded market.
Read articleIndependent brand & design studioClear thinking.
Clear thinking.
Bold identities.
We turn what makes you different
into a brand people remember.
Selected work / 24 projectsDifferent brands.
View all work Different brands.
Distinct points of view.
Oriel
Brand identity · Candle packaging
Hollis & Reed
Identity · Correspondence · Editorial
Halden
Leather goods · Identity · Cards
Tern
Outdoor identity · Garment branding
Calder
Architecture identity · Project communication
Hewett
Watch identity · Packaging · Print
Avenor
Brand identity · Website · Outlook
Rook & Bell
Brand identity · Duplex business cards
Morrow
Identity · Catalogue · Print finishing
Bramwell Hall
Hospitality identity · Signage · Print
Cairn Systems
Technical identity · Capabilities
Counterform
Furniture identity · Editorial · DigitalIdentity, packaging, publications and the everyday details.Explore all twenty-four projects
The Clarity approachA clear idea.
A clear idea.
Carried all the way through.
From a logo on a business card to the last page of a brochure, every detail should feel part of the same story. We connect the strategy, identity and design so the whole business speaks with confidence.
How we workOur expertiseFrom the first mark
From the first mark
to the finished piece.
Brand strategyPositioning, naming and a clear direction.Logo & brand identityA recognisable mark. A complete visual language.Brochures & editorialStructure, rhythm and a considered turn of the page.Business cards & stationerySmall formats, carefully resolved.Digital designThe same identity, clearly expressed on screen.
From the journal
View all articlesA little perspective.
The Foundation of a Successful Brand Refresh: Brand Strategy Explained
Learn how brand strategy drives a successful refresh by addressing key business problems and ensuring strategic clarity
Read article