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Journal

A little perspective.

Questions, observations and things worth thinking about.

Brand thinking / 2 min read

A logo is a start. A brand is the whole story.

A memorable mark matters. What surrounds it is what makes a brand feel complete.

Perspective / 2 min read

Has your business outgrown its brand?

Sometimes the business moves forward and the identity gets left behind. Here is where to look.

Design & digital / 2 min read

Good design keeps working after launch.

A website launch is a beginning. The next chapter starts with useful evidence.

Your next chapter

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distinctive.

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