Calder
Brand identity · Monograph · StationeryArchitecture
- Logo type
- Wordmark & letterform
- Applications
- Clothbound monograph, project brochure & business cards
A sense of proportion.
An architectural identity built around the space between the elements. A finely constructed C, widely spaced lettering and a deep blue cover give the practice a quiet, recognisable presence.
The monograph uses a disciplined grid and large architectural photographs. On the smaller pieces, the same proportions become a compact mark and a carefully paced information hierarchy.

A closer look
The identity in use.
A restrained blue and chalk palette connects the cloth cover, paper stock and drawing sheets. The mark changes scale without changing its character.
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- C letterform
- Wordmark
- Clothbound monograph
- Editorial layouts
- Business cards