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Calder

Brand identity · Monograph · Stationery
Logo type
Wordmark & letterform
Applications
Clothbound monograph, project brochure & business cards

A sense of proportion.

An architectural identity built around the space between the elements. A finely constructed C, widely spaced lettering and a deep blue cover give the practice a quiet, recognisable presence.

The monograph uses a disciplined grid and large architectural photographs. On the smaller pieces, the same proportions become a compact mark and a carefully paced information hierarchy.

Calder deep blue architecture monograph, open project book, drawing sheet and business cards

The identity in use.

A restrained blue and chalk palette connects the cloth cover, paper stock and drawing sheets. The mark changes scale without changing its character.

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Artwork

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