Hewett
Identity · Care materials · Print
Measured in moments.
- Maker’s stamp & wordmark
- Care folio
- Warranty card
- Print hierarchy
- Identity guidelines
A maker’s stamp with a measured cadence.
Hewett brings a measured identity to the printed details around watches and accessories. The care folio and warranty card need a shared signature, restrained typography and a clear distinction between the brand and useful supporting information.
Three vertical indexes held between fine horizontal rules form a compact maker’s stamp. The spaced serif name gives the folio and care card a quieter rhythm. Graphite and warm ivory connect the two formats.
The practical part of the experience.
The complete signature.
The repeated verticals refer to the measured marks around a dial. The fine top and bottom rules gather them into a single compact device.
The defining colour of the identity.
A system that carries the idea.
The graphite folio gives the signature a darker expression; the care card reverses the balance on warm ivory. The same index stamp, capital construction and spacing connect the pieces.
Three indexes, one stamp
The repeated verticals refer to the measured marks around a dial. Fine horizontal rules gather them into one compact device.
Consistent lettering
The same uppercase construction and spacing carry across the folio and card. Scale changes for the format; the signature stays steady.
A practical second level
Warranty and care information has its own place below the name, with a lighter reading pace than the identifying stamp.
