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Paloma

Script wordmark · Menu & stationery
Logo type
Script wordmark
Applications
Slim menu booklet & business cards

A handwritten welcome.

A loose script and a small ink-drawn bird bring a neighbourhood restaurant identity to life. The menu, cards and takeaway stationery share a warm palette without using the same composition on every piece.

The wordmark has the pace of a handwritten note. A quieter type system keeps the menu easy to read, while the bird can stand in for the name on a smaller touchpoint. Pink and burgundy soften the stronger red.

Paloma script logo on a pink menu booklet and restaurant business cards

A change of voice, not a change of brand.

Expressive on the cover. Clear and well ordered on the inside.

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