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Aurel

Brand identity · Packaging · Brochure
Logo type
Serif wordmark & emblem
Applications
Bottle labels, presentation sleeve & harvest booklet

A richer expression of origin.

An olive oil identity that brings the grove, the harvest and the product into one visual language. A sun-and-grove emblem gives the name a distinctive companion.

Deep green creates a strong frame for the warm label stock. The same elements move from the bottle to a presentation sleeve and harvest booklet, with photography carrying the longer story.

Aurel forest green olive oil bottles, presentation packaging, harvest booklet and tasting card

The identity in use.

The emblem stays compact, the typography stays clear and the green carries the range. A quiet gold accent gives the darker expression definition.

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North & Form

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Artwork

Explore the identity in detail.