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Counterform

Wordmark · Brochure design
Logo type
Wordmark
Applications
A4 portrait lookbook

The object takes the floor.

A furniture identity and lookbook built around the relationship between an object and the space around it. A tightly set wordmark gives the studio a clear signature; the publication lets the furniture do the talking.

The cover is deliberately spare. Inside, a consistent grid holds full objects, close details and generous areas of white. The rhythm comes from changing the scale of the photographs, rather than adding decorative graphics.

Counterform red lookbook cover beside an open furniture brochure

Let the material set the pace.

A quiet grid, precise captions and large product photography.

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