Fable
Strategy · Identity · PackagingFood & drink
- Logo type
- Wordmark
- Applications
- Coffee packaging & cups
A little more character in the everyday.
Coffee is a daily ritual. Fable gives that familiar moment a generous dose of personality: a bold wordmark, a warm palette and a flowing graphic language inspired by rising steam.
A good story starts with a distinctive voice. The identity pairs expressive, weighty lettering with a simple promise: coffee, with character. Warm orange stands out on the shelf; a fluid motif brings movement to bags, cups and printed matter.
A closer look
One idea. Every touchpoint.
A deliberately simple system keeps the identity recognisable at any scale. Oversized type does the heavy lifting. Cream labels create space for practical details, while the steam motif connects every pack.
#ED6B32#382116#F3E9D7
- Brand positioning
- Verbal identity
- Logo & visual identity
- Coffee packaging
- Cups & print
- Brand guidelines