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Velora

Positioning · Identity · Packaging
Logo type
Wordmark
Applications
Bottle labels & cartons

A quieter kind of confidence.

An identity for thoughtful daily care. Velora brings together botanical colour, sculptural packaging and a finely drawn wordmark to make a simple ritual feel considered.

The design starts with balance: an elegant serif wordmark set against bold, tactile forms. Forest green gives the range depth, while a pale botanical yellow adds warmth. The visual language avoids clutter so the products can speak clearly.

Velora identity applied to bottle labels & cartons

Natural colour. Precise detail.

From a small bottle label to a full packaging range, the system makes room for useful information without losing its calm character. Generous spacing, restrained typography and tactile materials carry the identity.

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Artwork

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