Halden
Leather goods & accessories
Bring the construction into the identity.
Halden connects the character of leather goods to the way the brand is drawn and applied. The identity needs a complete introduction on packaging and a smaller signature that can sit quietly on a product.
An H with a deliberate point of connection.
Two sculpted uprights meet through a curved bridge. That join gives the H its own construction, while the serif details connect the icon to the uppercase HALDEN wordmark. The full lockup has a different role from the small mark pressed into leather.
The internal curve is part of the H construction. Keeping it with the two uprights preserves the recognisable silhouette when the icon is used alone.
Oxblood
The primary identity field and leather colour direction.
#4A192AParchment
Packaging, care cards and the reversed signature.
#F0E7D8Muted brass
Small accents that sit alongside the product hardware.
#B39865From the first impression to the finishing detail.
The application moves between a substantial presentation box, a small tag and a mark on the leather itself. Oxblood provides the continuity; parchment creates space for the name and practical information. The product and its packaging use different scales of the same identity.
Give the icon its own role
The H can identify the cardholder without carrying the full name. The complete signature introduces Halden on the presentation box.
Connect lettering and construction
The wordmark shares the icon’s serif character. Spacing gives the capitals a measured rhythm, with the descriptor held at a quieter scale.
Carry the identity through opening
Box, swing tag and care card use the same hierarchy. Changes in substrate and finish add detail without introducing a second visual language.
Project scope
- Interlocking H icon
- Bespoke serif wordmark
- Oxblood colour system
- Presentation packaging
- Swing tags & care cards
- Product branding
