Morrow

Visual identity · Catalogue · Business cards

Furniture & objects

Logo type: Wordmark & abstract letterform
Applications: Collection catalogue, specification foldout & business cards

Made to live with.

A furniture identity built around material, proportion and a calm editorial voice. A widely spaced wordmark and compact joinery-inspired mark sit within a slate, umber and warm-white system.

The catalogue gives product photography and construction details equal care. Quiet type, a consistent page structure and a useful materials foldout make the identity practical as well as recognisable.

Morrow slate blue furniture catalogue with an oak chair spread, umber business card and materials foldout

A closer look

The identity in use.

Slate blue provides a quiet cover; warm umber gives the business card a different material expression. Shared type and proportion keep the pieces connected.

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Design elements

Wordmark
Joinery-inspired M
Collection catalogue
Specification foldout
Business cards

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