Tideway

An invitation to take the long way.

A coastal travel identity that pairs an easy-to-read wordmark with a simple wave-and-sun symbol. A folding brochure turns the route into a sequence of views, useful information and small discoveries.

The graphic is reduced to a few familiar shapes, making it useful on a small route card as well as a brochure cover. The yellow creates a warm frame around the photography. Opening the fold reveals the larger landscape.